What is the most important prerequisite for a successful competitive event to happWhat is the most important prerequisite for a successful competitive event to happen ?en ?
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Every successful event has a primary purpose or mission, accompanied by goals and objectives, which are the measurements of success. Understanding the purpose/mission of the event leads to good planning and appropriate allocation of resources (time and money)Content strategy
Content is key to any event. This includes not only the approach and position at your booth (including your primary message and offer), but also evaluating opportunities to create and communicate content before, throughout and after the show.
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Appropriate planning.
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