Question

What is the most important thing in the world? (Creative ans)

Answer 1

We’re creative. We’re gonna sit at our desks typing while the walls fall down around us. Because we’re the least important, most important thing there is.

As usual with Don, the pithy statement is rich with meaning.

On a superficial level, the Heinz executive has just treated him as the “least important” part of the agency by advising him to leave business negotiations to his partners. He’s not the first creative to be patronisingly dismissed by a businessman and he won’t be the last.

And yet, living in the golden age of advertising, Don knows that not just Heinz but all mighty corporations depend on ideas men like him to sell their products.

Yes, the ‘account boys’ in his own agency may be better at landing deals than him, but their livelihood is hanging by a thread too – and Don’s imagination is the only thing that can save them all.

The phrase “typing while the walls fall down around us” is a glancing allusion at the saying “fiddling while Rome burns” – used to dismiss artistic types as hopelessly impractical. But Don’s twist on the cliche is defiant, asserting that creativity is more enduring than the walls of Rome or Madison Avenue.

Faced with disaster, Don’s response is an unshakeable confidence in his creative ability.

The Mad Men episode in which this scene takes place is set in 1965, when ad agencies – businesses that depended on creativity – were anomalies. Now, creativity is critical to the survival of more and more types of business. And faced with the storms of recent years, many executives would give a lot to be as confident as Don that they can save their business with a brilliant idea.

Answer 2

in my way,
MEANING OF LIFE
SELF-RESPECT
UNITY
HAVING GOOD FRIENDS
HELP
etc,.