Business Studies, asked by harshchaudhry3821, 1 year ago

What is the nature and scope of communication research?

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Answered by Anonymous
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Communication is the process of exchanging information, usually through a common system of symbols. It takes a wide variety of forms – from two people having a face to face conversation to hand signals to messages sent over the global telecommunication networks. Common forms of communication include speaking, writing, gesturing and broadcasting. Therefore, communication means to inform, tell, show, or spread information. When a person communicates, he/ She establishes a common ground of understanding. In the organisational context, it brings about a unity of purpose, interest and effort.

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