What is the need of consumer movement?
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It started as a "social force" with the need to protect and promote consumer interests against unfair and unethical trade practices. Extreme food shortages, hoarding, black marketing and adulteration of food led to the consumer movement becoming an organised arena in the 1960 s.Following are the factors that gave birth to the consumer movement in India. ... The consumer movement as a social force originated with the necessity of protecting and promoting the interest of consumer against hoarding, black marketing, adulteration of food and edible oil.
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