what is the place mix of tecno company?
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Price of any product is responsible for covering the exact amount expected to be paid by the end consumer for a product. Since the pricing of Healthy Living brands may directly affect how it sells to the end users. In this regard, Tesco company has included price tags of various Healthy Living products on the label. However, since prices may directly have an influence on the sells, the company has included reasonable prices on the Healthy Living brand and is easily being afforded by a bigger percentage of consumers. This might also be linked to what product’s perceived value is to the end-consumers instead of a costing objective on products being offered.
Critical Analysis of Tesco-Grocery Company 9If products are priced higher on the brand or even priced lower compared to the perceived value, then it's less likely that the company’s Healthy Living brand will sell (Ellson 2004). This is the reason why Tesco company had considered how their customers views their Healthy Living brand as it being offered on the market.