What is the present status of consumer movement?
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It is generally believed that the consumer movement in India as of today is quite strong when it is compared with other developing countries in Asia, Africa and Latin America. India is a vast country with a very large population of which a sizeable percentage lives below the poverty line. Because of economic inequality, low level of literacy and ignorance, particularly amongst women, the level of consumer awareness is not too high and, therefore, the consumers are not able to assert and protect themselves. They easily get exploited by trade and industry and service providers. With the liberalization process which started in 1991 the entire economic scenario is undergoing a complete change from a government-driven economy to a market-driven economy. Protecting the interests of consumers has, therefore, become one of the paramount concerns of the Government than ever before. Hence, policies are being designed and legislations enacted to protect the consumers' interest and grant them the right to choice, safety, information and redressal. This paper discusses critically the basic concept of consumer movement or consumerism and consumer, status of consumer movement, role of government and three tier consumer grievances machinery, consumer rights, responsibilities and remedies available to consumers as per the consumer protection act of 1986 and how to strengthen consumer movement in India.
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