What is the process of managing all activities and resources to bring a new product market that meets customer needs and supports the business goals?
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Types of promotional activities. Product and service promotion is the most common form of marketing. Promotional activities can include: advertising - you can advertise your product, service or brand in newspapers, radio, television, magazines, outdoor signage and online.
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Explanation:
➡️ The seven steps of BAH model are: new product strategy, idea generation, screening and evaluation, business analysis, development, testing, and commercialization.
➡️ The three main target marketing activities include segmenting, targeting and positioning. These activities aim to identify a profitable customer base, or target market, and develop marketing campaigns optimized for those consumers.
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