Question

What is the process of promoting good content on social media

Answer 1

Here are 12 essential steps to take to promote your event on social media and drive ticket sales.

Step 1: Choose your social networks

Depending on your industry and target audience, some social platforms may be more effective than others. Typically, if you can do some promotion on Facebook, Twitter, and LinkedIn, you should be well covered. Here’s a quick overview:

Facebook – You can share event updates, engage followers, and create event pages. You can also target your messaging to specific groups using paid promotion.Instagram – Brands get the most engagement on this image-laden social platform.LinkedIn – Great for B2B and industry networking, this professional social media platform is a good choice for company news and event announcements.Twitter – Use posts and an event hashtag to build excitement before and during your event.Snapchat — Appeal to young audiences by building a presence on Snapchat.

Use this quick quiz to figure out which social platforms you should use for event promotion.

Step 2: Choose your event hashtag

Come up with a hashtag that’s short, unique, and easy-to-understand. Once you land on an idea, stick with it! Consistency is key.

If you post anything relevant to your upcoming event, include your hashtag. Add it to all of your social account bios as well. And don’t stop there — promote your hashtag on all your other communication channels. These include your event website, promotional emails, print materials, and more.

During the event, make sure your hashtag is visible at your event so your guests know to use it. Include it in handouts and display it on screens throughout your venue. Better yet? Give people incentive to use your hashtag and share your event on social. This could mean setting up a photo booth branded with your hashtag, or creating a photo competition where the best photo using your hashtag wins a prize.

Step 3: Upgrade your social profiles

Before you embark on event social media campaigns you’ll want to update your social profile pages. Create sleek headers and thorough company descriptions, and update any existing pages to include your upcoming event. Some quick tips:

Add your event hashtag and/or logo to your headers. Be consistent in your look, but be sure to follow image size requirements for each network.Optimize your social media “about us” sections. Include a thorough, engaging description of your company. Use keywords that will help prospective attendees find your page, and include a mention of your event as well.Interlink all of your social media pages. On Facebook, include your Twitter handle, and so on.Step 4: Create (and sell tickets through) your Facebook Event

500 million people use Facebook Events each month. But with more than 47 million public Facebook events created last year alone, you need to make your event stand out.

When creating your Facebook Event, be sure to:

Choose a 1920×1080 cover photo that looks good at any sizeBe specific about location, time, and category so Facebook can help promote your eventCraft a compelling event descriptionPut your ticketing link front and center

If you use Eventbrite, you can sell tickets directly on Facebook. By allowing people to purchase tickets through Facebook’s new end-to-end checkout, you can drastically boost your bottom line. In fact, events that sell tickets directly on Facebook drive 2X more sales and free registrations on average than events that redirect to a ticketing page.

Step 5: Craft your content carefully

Engagement with your posts determines how many potential event-goers see your promotions, so you need to make every post count.

For maximum engagement, you’ll want to include images in your posts, and space out your ticket sale posts with more general industry news or lifestyle content. Make the content engaging, conversational, and not overly “salesy.” Also to keep in mind:

Tailor content for each social network. You want to keep in mind the different styles and audiences on each platform. On Twitter, it’s short, sweet, and sometimes quirky, whereas on LinkedIn, you should steer toward a more professional tone.Incorporate images in your post. Image and video-driven posts are more engaging than plain copy. If you’ve had past events, include photos of happy attendees having a great time. Or, if you have well-known speakers, partners, or vendors for your upcoming event, you can share photos of those people to build excitement. You can even create fun memes or add animated gifs for some lightheartedness.

Answer 2

First, let’s start by defining content marketing. There are many definitions online, but this one sums ‘what content marketing is’ pretty well: “It is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services”.

Today, content marketing is the favorite method of most marketers. It is able to raise brand awareness, build entire communities around a business and, in the end, drive incremental sales.

But as you may have figured out, the battle for social media users’ attention is quite a fierce one. The harsh competition has been driving marketers to come up with new content and ways to utilize it to win the attention of social media users.