Question

what is the purpose of conducting PEST analysis? how does it benefit the business firm.​

Answer 1

$\huge \purple A \purple N \purple s \purple W \purple e \purple \R :-$

• ᴛʜᴇ ᴍᴀɪɴ ᴘᴜʀᴘᴏsᴇ ᴏғ ᴘᴇsᴛ ᴀɴᴀʟʏsɪs ɪs ᴛᴏ ᴜɴᴅᴇʀsᴛᴀɴᴅ ᴡʜᴀᴛ ᴇxᴛᴇʀɴᴀʟ ғᴏʀᴄᴇs ᴍᴀʏ ᴀғғᴇᴄᴛ ʏᴏᴜʀ ᴏʀɢᴀɴɪᴢᴀᴛɪᴏɴ ᴀɴᴅ ʜᴏᴡ ᴛʜᴏsᴇ ғᴀᴄᴛᴏʀs ᴄᴏᴜʟᴅ ᴄʀᴇᴀᴛᴇ ᴏᴘᴘᴏʀᴛᴜɴɪᴛɪᴇs ᴏʀ ᴛʜʀᴇᴀᴛs ᴛᴏ ʏᴏᴜʀ ʙᴜsɪɴᴇss. ᴘᴇsᴛ ᴀɴᴀʟʏsɪs ʜᴇʟᴘs ʏᴏᴜ: ᴜɴᴅᴇʀsᴛᴀɴᴅ ᴄᴜʀʀᴇɴᴛ ᴇxᴛᴇʀɴᴀʟ ɪɴғʟᴜᴇɴᴄᴇs ᴏɴ ᴛʜᴇ ʙᴜsɪɴᴇss sᴏ ʏᴏᴜ ᴄᴀɴ ᴡᴏʀᴋ ᴏɴ ғᴀᴄᴛs ʀᴀᴛʜᴇʀ ᴛʜᴀɴ ᴀssᴜᴍᴘᴛɪᴏɴs.