Question

what is the purpose of direction?​

Answer 1

Directing can be defined as that function of management, which helps in guiding and leading people to work in such a manner so as to perform efficiently and effectively for the attainment of organizational objectives. Directing is the managerial function, which initiates organized action.

It is one of the most important fundamental functions of management and is a part of every managerial action taken because the direction is primarily concerned towards various other function of management like leadership, motivation, and communication.