What is the purpose of the "See, Think, Do, Care" framework?
Answers
When discussing SEO strategy with the C-Suite, do you ever experience your audience’s eyes glazing over?
Sure, you can try to explain website optimization in terms of the top of the funnel, mid-funnel, and bottom of the funnel; every CMO has some understanding of that. But that still doesn’t effectively capture the essence of what organic search optimization should be today.
What if I told you there’s a better way to approach discussing SEO with business stakeholders, in a language they can understand?
I’m referring to the marketing model envisioned by Avinash Kaushik, digital marketing evangelist at Google, called “See, Think, Do.” His framework applies to all types of marketing strategies, regardless of the channel.
Here’s how to apply the “See, Think, Do, Care” framework to discussions around the implementation of optimizing a website for organic search.
See: This stage is comprised of the largest, qualified, addressable audience.
Think: This stage is the part of the audience that is actually thinking or considering a particular thing.
Do: This stage is made up of that subset of the audience that is looking to buy.
Answer:
Ans: To help a business understand the customer journey online
Explanation: