what is the quality of good packaging material?
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So, the container or cover, design of packaging, color, size etc. should be suitable to the nature of product. It also should be convenient, attractive, economical, communicative etc. Only good and effective packaging can protect the product, keeps safe from declining its quality, it makes adulteration impossible.
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The material should be convenient, attractive and economical.
- Packaging protects the commodity and aids in the promotion of sales. Thus, the jar or cover, packaging design, color, and size should all be appropriate for the product's existence. The qualities of a product include -
- Convenient - It should be easy to use and must be designed in a way that the commodity can be easily transported from one location to another and managed by middlemen or customers.
- Attractive - It should be visually appealing. Customers are drawn by the attractive bundle. It piques interest in the product and makes them know how much they need it. The colour, style and size of a package, can have a significant impact on a customer's decision.
- Economical - It must be cost-effective and should not be prohibitively expensive. When packaging costs a lot of money, it raises the product price. Thus, selling the commodity becomes more complicated. As a result, packaging should not be prohibitively expensive
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