What is the relationship between an opinion leader and an opinion seeker?
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An opinion leader is a well-known individual or organization that has the ability to influence public opinion on the subject matter for which the opinion leader is known. Opinion leaders can be politicians, business leaders, community leaders, journalists, educators, celebrities, and sports stars.
Opinion seekers are sometimes merely pooling the population, while at other times they may be wary of expressing their own opinions or forming any all together.
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