What is the relevance of new methods of Marketing in the near future?
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Traditionally, marketing has been seen as a "proactive" activity where marketing activities "create" a brand and "create" demand. That's beginning to turn upside down now
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By 2025, marketers will be slicing and dicing metadata for actionable insights and highly specific marketing. Brands will use complex combinations of personal data, location data and environment data to target their customers with the right message at the right time on the right device.
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