Question

what is the relevance of Robert Craig's seven traditions of communication theory in contemporary business organisations

Answer 1

Answer:

The theories introduced by Robert Craig are relevant in the business communication environment and for organizations to study because they were designed while keeping in mind the nature and behavior of business organizations.

This theory just like other theories was empirically tested after which it achieved a status of being recognized because when applied in the business field, you get results. It helps people to understand that indeed there are various signs and symbols which we come across in our daily lives, so there is a way to go by it all. There is a way of looking at the scenario and how interpret all those symbols. What meaning to derive from that. It helps organizations to become better at communicating.