Question

What is the role of "back office" teams (accounting, legal, etc.) in creating buyer personas?

Answer 1

the role of "back office" teams (accounting, legal, etc.) in creating buyer personas indicates nullification by fluctuation.

Answer 2

The back office analyzes all customer related surveys and research data.

This research helps in understanding customer’s need and their feedback, which is called understanding and fixing buyers’ persona.

The research and analysis of the back office helps in understanding it, hence it plays a vital role in different niches.

It is indeed a dynamic role that back office plays.