What is the role of businness in swachh bharat abhiyan?
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Few weeks back, during our discussion on Politico/socio/economic situation of the Indian market with a Private Equity Investor, we digressed into a very interesting discussion…. “Swachh Bharat Abhiyan and related business opportunities”.
Launched with fanfare, on 2nd Oct 2014, the Swachh Bharat Abhiyan (SBA), remains most talked about/promoted campaigns of social cause by the new Indian Government. While lot is spoken / written about the initiative, there are some serious thoughts required on opportunities to be exploited.
For Modi Government, it would mean an investment worth hundreds of millions over next five years and this investment would need to be channelized from
Increased taxes/ cess on products, servicesReduced subsidies on certain products/servicesSelling out of non core assetsPooling of Corporate Social Responsibility (CSR) activitiesNGO’s and individuals coming forward and doing their bit for the initiative
Will this campaign be really successful, just because it is a social cause or a CSR activity? For a successful initiative, it’s important that this movement, grows from social initiative, to that has positive financial impact on the stakeholders.
Focus areas of the initiative are clean drinking water, solving the issue of open defecation, proper sanitation & drainage systems and clean surroundings to name a few. Each of these areas provides a great business opportunity for businesses.
At a micro level, each of the focus areas of the campaign provides tremendous business opportunity for enterprises across verticals, provided three things work together a) Improvement in financial conditions of the stakeholders (directly and Indirectly) b) Transparent and recorded time-bound outcomes c) Effective implementation and involvement of the stakeholders
There are various opportunities across:
Startup Opportunities: “Swachhta Udyami Yojana” initiated by govt. to provide concessional loan to build community toilet projects and sanitation related vehicles to collect the garbage. (*Annexure)
FDI Opportunities: taking clue from Singapore’s “Keep Singapore Clean” campaign to attract investments into areas of technology, Healthcare, Construction etc.
Transportation: SCM development around transportation of clean drinking water, open defecation and waste management. (*Annexure
)Water Filtration/Water Purifiers: Includes water pumping and containment, filtration, storage etc. Focus is on to look at new technological initiatives. (*Annexure
)Pipeline: The policy document outlines, that by 2019, water pipelines will enable on demand tap connection for all households. Sewage lines deployment, also provides an opportunity for pipeline industry. (*Annexure)
Open Defecation: About 113 mn households do not have access to toilets (census 2011) leading to open defecation. Government has reserved, INR 1,34,000 crore for building 11.11 crore toilets in rural India by 2019. Around INR 62,009 crore for eradicating open defecation and manual scavenging, managing solid waste in urban areas, etc.Resulting in opportunities for FMCG, Health and Hygiene companies, Ceramic Companies and Real Estate/Construction Industry. (*Annexure)
Waste Management: CPCB estimates, that, Urban India generates about 47-mn tons solid waste every year, about 1.3 lakh tons every day with limited recycling effort. (Central Pollution Control Board -CPCB)Thailand and Netherland serve as two biggest examples for waste management Thailand recycles 22% and Netherlands 64% of its waste and generated wealth from waste, created jobs and addressed the rising climate change issues.
Treatment of Solid Waste: Using treated biodegradable waste as organic fertilizers, reducing carbon footprint, recycling of plastic and metals can save forests and help maintaining the ecological balance. Emerging opportunities:Applications on waste management trackingAlternates sources of fuel production ( e.g. solar energy)Biodegradable Bags and Garbage Bins:Fertilizer generationBottle crushingWaste Management PlantsSolar energyFuel production
Launched with fanfare, on 2nd Oct 2014, the Swachh Bharat Abhiyan (SBA), remains most talked about/promoted campaigns of social cause by the new Indian Government. While lot is spoken / written about the initiative, there are some serious thoughts required on opportunities to be exploited.
For Modi Government, it would mean an investment worth hundreds of millions over next five years and this investment would need to be channelized from
Increased taxes/ cess on products, servicesReduced subsidies on certain products/servicesSelling out of non core assetsPooling of Corporate Social Responsibility (CSR) activitiesNGO’s and individuals coming forward and doing their bit for the initiative
Will this campaign be really successful, just because it is a social cause or a CSR activity? For a successful initiative, it’s important that this movement, grows from social initiative, to that has positive financial impact on the stakeholders.
Focus areas of the initiative are clean drinking water, solving the issue of open defecation, proper sanitation & drainage systems and clean surroundings to name a few. Each of these areas provides a great business opportunity for businesses.
At a micro level, each of the focus areas of the campaign provides tremendous business opportunity for enterprises across verticals, provided three things work together a) Improvement in financial conditions of the stakeholders (directly and Indirectly) b) Transparent and recorded time-bound outcomes c) Effective implementation and involvement of the stakeholders
There are various opportunities across:
Startup Opportunities: “Swachhta Udyami Yojana” initiated by govt. to provide concessional loan to build community toilet projects and sanitation related vehicles to collect the garbage. (*Annexure)
FDI Opportunities: taking clue from Singapore’s “Keep Singapore Clean” campaign to attract investments into areas of technology, Healthcare, Construction etc.
Transportation: SCM development around transportation of clean drinking water, open defecation and waste management. (*Annexure
)Water Filtration/Water Purifiers: Includes water pumping and containment, filtration, storage etc. Focus is on to look at new technological initiatives. (*Annexure
)Pipeline: The policy document outlines, that by 2019, water pipelines will enable on demand tap connection for all households. Sewage lines deployment, also provides an opportunity for pipeline industry. (*Annexure)
Open Defecation: About 113 mn households do not have access to toilets (census 2011) leading to open defecation. Government has reserved, INR 1,34,000 crore for building 11.11 crore toilets in rural India by 2019. Around INR 62,009 crore for eradicating open defecation and manual scavenging, managing solid waste in urban areas, etc.Resulting in opportunities for FMCG, Health and Hygiene companies, Ceramic Companies and Real Estate/Construction Industry. (*Annexure)
Waste Management: CPCB estimates, that, Urban India generates about 47-mn tons solid waste every year, about 1.3 lakh tons every day with limited recycling effort. (Central Pollution Control Board -CPCB)Thailand and Netherland serve as two biggest examples for waste management Thailand recycles 22% and Netherlands 64% of its waste and generated wealth from waste, created jobs and addressed the rising climate change issues.
Treatment of Solid Waste: Using treated biodegradable waste as organic fertilizers, reducing carbon footprint, recycling of plastic and metals can save forests and help maintaining the ecological balance. Emerging opportunities:Applications on waste management trackingAlternates sources of fuel production ( e.g. solar energy)Biodegradable Bags and Garbage Bins:Fertilizer generationBottle crushingWaste Management PlantsSolar energyFuel production
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