English, asked by adityabaral2401, 7 months ago

What is the role of media in 21st century

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Answered by sonaligangurde1422
2

Answer:

The contemporary world of globalisation witnessed both positive and negative roles of media. However despite some lacunas, it is an essential tool of information, entertainment and above all the current knowledge. It is rightly said that media is the mirror of a society. Its shows the real face of society. Doubtlessly, media has played a vital role to diffuse liberal norms. Like democracy, respect of human rights value of common people in economy, policies etc. It has also worked excellently in times of crisis to settle down the dispute peacefully. On the other hand, it can be equally dangerous if it plays a negative role. It was a reason behind the demise of the greatest empires in past. It has potential to lead the nation towards unimaginable wars. The 21st century is remarkably the century of media. It has confined this gigantic world to a global village. It caused the death of distances and the end of geography. It has left no room for single doubt that vibrant, vigilant and vigorous role of media is the need of day. None of the countries can sustain and survive in this complex world of cut-throat competition without media. Therefore, it is extraordinary unwise to deny the paramount importance of media due to its negative role. Though there is satanic sway on media, yet its angelic role trumps it. It is sane to see glass half full than glass half empty.

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