what is the role of media in making people brand conscious???
Answers
The world is moving at a fast pace, everything changes quickly. Now a day people love
to being brand conscious due to meet their circle status. With increasing social mobility the street
trends are going to be outdated, consumers want to be socially accepted and for this following
the latest trends through latest sources such as social media. The subsequent paper endeavors
to gauge the influence of social media on brand consciousness: a case of apparel in Karachi.
The research objective is find out the influence of social media, its usage pattern and also
studying the brand consciousness in terms of demographics of respondents. For achieving
these objectives types of social media sites are considered such as blogs, media sharing &
social network sites. The survey was conducted in Karachi. The findings of regression analysis
unveil that social networks negatively related to brand consciousness while blogs and media
sharing are positively related. Further the research need to be carried out over large
geographical area and sample.
Answer:The world is moving at a fast pace, everything changes quickly. Now a day people love
to being brand conscious due to meet their circle status. With increasing social mobility the street
trends are going to be outdated, consumers want to be socially accepted and for this following
the latest trends through latest sources such as social media. The subsequent paper endeavors
to gauge the influence of social media on brand consciousness: a case of apparel in Karachi.
The research objective is find out the influence of social media, its usage pattern and also
studying the brand consciousness in terms of demographics of respondents. For achieving
these objectives types of social media sites are considered such as blogs, media sharing &
social network sites. The survey was conducted in Karachi. The findings of regression analysis
unveil that social networks negatively related to brand consciousness while blogs and media