What is the role of non price strategies like advertisements in oligopoly? why are they important?
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ADVERTISEMENTS: Firms in oligopolistic industries rely heavily on non-price weapons such as advertising and variation in product characteristics as marketing strategies. They view price-cutting as a dangerous tactic because it can initiate a price war that may have disastrous consequences in the long run.
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ADVERTISEMENTS: Firms in oligopolistic industries rely heavily on non-price weapons such as advertising and variation in product characteristics as marketing strategies. They view price-cutting as a dangerous tactic because it can initiate a price war that may have disastrous consequences in the long run.
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