what is the role of the customer in determination of price discuss shortly
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The price of a product is determined by the law of supply and demand. Consumers have a desire to acquire a product, and producers manufacture a supply to meet this demand. The equilibrium market price of a good is the price at which quantity supplied equals quantity demanded.
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Before fixing the price of a product, the purchasing power of the customer should be assessed. If the purchasing power of the customer is high, the the product can be marketed easily. The choice and habit of the customer should also be known.
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