What Is The Scope Of International Marketing
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The Scope of International Marketing. International Marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.
It is the International Marketing Research that facilitates the marketing management to carry out marketing functions consistently, effectively and smoothly. As such international marketing research covers the total marketing activities involved in decisions of a marketer.
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