What is the significance of the fact that the TV network NBC used to support its
own world-class symphony orchestra, from 1937–1954? What businesses and
corporations in your area today are sponsors of the arts?
Answers
hey! here is your answer!
question:What is the significance of the fact that the TV network NBC used to support its
own world-class symphony orchestra, from 1937–1954? What businesses and
corporations in your area today are sponsors of the arts?
answer: This article presents and analyses various aspects of how the orchestra conductor Arturo Toscanini was represented in the media and perceived during his years under contract with the National Broadcasting Company, from 1937 to 1954. Over the course of this period, NBC helped elevate him to mythic status using mass media advertising techniques to boost his popularity throughout the United States. In reality, behind Toscanini’s collaboration with the American broadcasting network was an artistic, political and economic agenda which served the interests of both parties.
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Keywords :Toscanini, NBC, star system, publicity, politics
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from the period, press releases and official documents from NBC archives.
Hi mate
answer: This article presents and analyses various aspects of how the orchestra conductor Arturo Toscanini was represented in the media and perceived during his years under contract with the National Broadcasting Company, from 1937 to 1954. Over the course of this period, NBC helped elevate him to mythic status using mass media advertising techniques to boost his popularity throughout the United States. In reality, behind Toscanini’s collaboration with the American broadcasting network was an artistic, political and economic agenda which served the interests of both parties.
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