what is the significance of using keywords when searching for information on the web
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A search engine's bots will crawl your website's pages to find information that matches a user's query through what words are on the page. By using particular keywords, you can make your pages appear for particular queries that a buyer might use.
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Keywords are words or phrases that help search engines identify the topics that your content covers. Algorithms have sophisticated systems for analyzing the keywords that users employ in their queries as well as the terms that are used throughout a given piece of content.
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