what is the ultimate aim of advertisement & personal selling?
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● ADVERTISEMENTS: Personal selling reaches the goal of marketing effort i.e., to increase profitable sales. The purpose of personal selling is to bring the right products into contact with the right customers, and to make certain that ownership transfers take place.
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Explanation:
The long-term objective of personal selling is building relationships to prevent customer attrition, increase repeat business and promote word-of-mouth referrals. Besides achieving one-time sales, reps are expected to make themselves indispensable to customers.ADVERTISEMENTS: Personal selling reaches the goal of marketing effort i.e., to increase profitable sales. The purpose of personal selling is to bring the right products into contact with the right customers, and to make certain that ownership transfers take place.
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