what is the use of data in call centre
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Call centers are designed to handle a massive volume of calls. Generally call centers are used to handle customer service, technical support or sales. They can field inbound calls, perform outbound calls, or be a hybrid of the two.
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When a customer is frustrated, they frequently use words that can be classified by an analytics solution as having a negative sentiment. Call centre data can be used to identify those customers and take actions to retain them, driving up the overall lifetime value (LTV) for customers.
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