Question

What is the use of information technology in marketing?

Answer 1

Every day both small and big companies find ways of using technology to give them selves a competitive advantage. These businesses device ways to bit their competitors through creating well planned competitive advantage techniques. They try to provide a service or a product in a way that customer’s value and this puts them ahead of their competitors. However, you have to note that technology alone will not make you different and gain competitive advantage; you must also know how to use it so that you execute your plans well. Since this technology is spreading very first, every one can gain access to it, but what will make you different is the way you use it.To benefit from technology, you have to get enough training or hire an experienced person to do the work for you. Most organizations they hold marketing seminars to educate their employees on how to embrace new marketing tools provided by emerging technology. It is very important to keep your staff up-to-date so that you reduce on costs of hiring professionals and increase on production.

:(1).Helps companies gain competitive advantage: If a company learns how to embrace new technology, it will deliver its service and products to its clients very first which will make the consumer happy and gain more trust in that company. In this case, when a company uses technology to speed up its services or production, it wins the customers trust hence getting ahead of competition. By the time your competitors will be employing that technology, you as business, you will have the biggest share of the market.