what is the utility of interactive content
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Answer:
Answer:Interactive content gives modern marketers a way to engage their audience with quality experiences that capture insights and provide useful information. Through quiz or assessment answers and content engagement, marketers can evaluate user preferences and intent to determine what users found interesting.
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Interactive content is a type of content that gets the audience to interact; rather than just watching, reading or listening, interactive content requires active participation from the reader/viewer. What makes this type of content so great is that it captures readers’ imaginations and makes them want to interact.
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