what is therence between personalised media and mass
What setting agendas?
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Personal media is any form of media designed for use by a specific person, in contrast to mass media, which is any form of media designed for use by large sets of people. Personal media can also denote person-to-person communications, such as speech, gestures, mail, and telephony.
Agenda-setting describes the "ability (of the news media) to influence the importance placed on the topics of the public agenda". Agenda-setting is the manipulation of public awareness and concern of salient issues by the news media.
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