What is this condition called when the persuasion triggers and unalleviated emotional arousal
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emotional persuasion
You’re not as in control of your decisions as you think you are. The good news? Neither are your customers, and you can use that to your advantage.
We like to think we’re logical people making logical decisions, especially when it comes to how we spend our hard-earned money.
Enter dual process theory, which states that there are two different systems within your brain: system one and system two. System one is your emotional processor. It’s automatic and unconscious. System two is your logical processor. It’s controlled and conscious, but much slower.
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