Question

What is tourism marketing? Explain the marketing mix in details.

Answer 1

The tourism being a service sold to the customers, tourist experience is the product, which is intangible, and non-storable. The quality of the tourist experience as a product is directly proportional to the quality of the service a tourism business provides.

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Answer 2

Marketing Mix is a set of marketing tool or tactics, used to promote a product or services in the market and sell it.