What is unit of analysis in content analysis?
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The unit of analysis is the major entity that is being analyzed in a study. It is the 'what' or 'who' that is being studied. In social science research, typical units of analysis include individuals (most common), groups, social organizations and social artifacts.
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The unit of analysis is the major entity that is being analyzed in a study. It is the 'what' or 'who' that is being studied. In social science research, typical units of analysis include individuals (most common), groups, social organizations and social artifacts.
hope helps
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Explanation:
The unit of analysis is the entity that frames what is being analyzed in a study, or is the entity being studied as a whole, within which most factors of causality and change exist.
The unit of analysis should not be confused with the unit of observation. The unit of observation is a subset of the unit of analysis
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