what is your reflection about "approaches to the relationship between media and society" ?
Answers
Answer:
answering please waitMEDIA AND SOCIETY
Media is a very powerful tool that can influence our society. Media and society are very related especially now in our technology driven world. They interact with one another in different approaches which are mass society approach, base-superstructure model, functionalist approach, social constructionism, and an approach that considers the rise of an information society.
Media and social control talks about who possesses media and how does it control society. Mass society approach sees society as a whole and that media is owned by the elite classes and it serves the interest of the owner. This approach is about the people who are rich and have power have control over media and therefore can also control society. I learned that the public is just a passive recipient. In this approach, power and wealth is important. In base-superstructure model, it’s just like mass society approach but it shows the relationship of base and superstructure. Both theories are under the rubric of power and control.
Media and social integration is about resisting the power exerted by social institutions. The approaches that are under these are about the functions of each part or individuals that are linked to a whole. Functionalism talks about media’s role in promoting positive changes. Social constructionism is about social actors capacity to reproduce institutions.
The rise of information society is a the notion of emergence of a thinking class and significance of information based work.
The importance of knowing these approaches is for us to know who controls media and most of it are the one who have power. Each one of us also have their own functions and can be active social actors in media. Information is also necessary for us people to gain more knowledge.
Whoever controls the media, controls the mind of the society
Explanation:
Mass communication influences both society and culture. Different societies have different media systems, and the way they are set up by law influences how the society works. Different forms of communication, including messages in the mass media, give shape and structure to society.