what link producer to a customer
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The producer can simultaneously reach the consumer through a direct market, such as a website, or sell to another company or retailer that will reach the consumer through another channel, i.e., a store. An example of this type of channel would be franchising. Links producers to buyers.
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In two level channel, the distribution involves two intermediaries to transfer the goods from manufacturer to the consumer. Here, the wholesalers and retailers will act as a link between producers and consumers. In this, the network allows the manufacturer to cover large market area
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