what make a product becomes different from other products
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Product differentiation focuses on the consumers' attention on one or more key benefits of a brand that make it better than other choices.
Differentiation may be reflected in the name, packaging, and promotion of a product.
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Product differentiation is intended to prod the consumer into choosing one brand over another in a crowded field of competitors. It identifies the qualities that set one product apart from other similar products and uses those differences to drive consumer choice.
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