what makes a factual claim
Answers
Answer:
Factual claims and comparisons in marketing
Advertisers must be able to prove the factual claims made in their marketing materials. The accuracy of the facts must be ensured even before presenting them, and they must be correct at the time of publication.
Factual claims are any statements that refer to measurable effects that can be proved right or wrong. The more categorical the statement, the better the proof of its correctness that is required.
Claims must be based on unbiased and reliable reviews, research reports, statistics, tests or measurements, etc. If products are compared, the sample must be representative. Environmental claims may be made once the product has been proved to contain properties that are worth mentioning in environmental terms. Other requirements:
Properties with environmental significance must be presented clearly and unambiguously.
Other products in the product group must be taken into account when making claims concerning environmental significance. The use of the word “phosphate-free”, for example, is irrelevant if there are no similar products containing phosphates on the market.
The term “eco-friendly” and similar generalising terms (“green”, “environmental”, “ecological”, etc.) may only be used after a comprehensive impact assessment of the product’s entire life cycle. Such general statements may only be used if the product has a significantly lower impact on the environment than other products in its segment throughout its life cycle (cradle to grave).
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Answer:
Factual claims assert that a condition has, does, or will exist. These claim are called factual claims since they are supported (are proven) by factual, verifiable information such as statistics, specific examples, and personal testimony (also called anecdotes). Many factual claims do not make interesting claims because they are too easily verified by our senses.
The current temperature is above 0° Fahrenheit.
Others are just too familiar from our life experiences so we tend not to question them.
Sunshine is warm.
Other facts, such as those in reference books, like dictionaries and encyclopedias, in textbooks, or in scholarly materials, we can not easily verify ourselves, but we tend to treat them as facts because we trust the source.
Still everyday we find factual claims that have not been verified. We often find that we make assertions that can be verified, but we need to collect, verify, and present the evidence. For example, if I were to assert
Most students at the College of DuPage major in business.
you should expect of me that I present some evidence to support the claim. The evidence you would accept include survey results, anecdotal stories, etc.
Most claims, including factual claims, are supported by a combination of evidence and reasoning. In sentences (4) and (5) below, for example, we see the claim — the first clause in each example — is supported by both experimental evidence — my attempts to use the lights and horn — and reasoning — based on my prior knowledge of electrical systems.
My car's battery must be dead since the car will not start and the the lights and horn do not work either.
My car's battery must be alright even though the car won't start; the lights and the horn still work.
Explanation: