Question

what marketing strategies did rolex employ to market product?

Answer 1

Answer:

The luxurious watchmaker based out in Switzerland is founded by Hans Wilsdorf in the year 1905. It became famous when in 1926 it came up with the first waterproof watch. With its innovative features and classic design, it has been the forefront player in the luxury watch market.

The Company is run by the Hans Wilsdorf Foundation trust and all the profits are invested in the company and its people. Neither results are published and no corporate tax is paid by the company.

Table of Contents

Segmentation, targeting, positioning in the Marketing strategy of Rolex –

Psychographic segmentation is used by the company to understand the changing needs of the customers and be ahead of other companies in the industry.

Since the Rolex watches are meant for the high-income group individuals, therefore it uses undifferentiated targeting strategy.

Answer 2

• Segmentation, targeting, positioning in the Marketing strategy of Rolex –
• Competitive advantage in the Marketing strategy of Rolex
• BCG Matrix in the Marketing strategy of Rolex
• Distribution strategy in the Marketing strategy of Rolex
• Brand equity in the Marketing strategy of Rolex
• Competitive analysis in the Marketing strategy of Rolex
• Market analysis in the Marketing strategy of Rolex
• Customer analysis in the Marketing strategy of Rolex

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