Question

What marketing strategy is apply by new advertisement of maggi?

Answer 1

Started salivating at the thought of your favourite two-minute noodles? That’s right, that’s how iconic Maggi noodles is — anyone can recognise its four-word tagline. We’ve grown up with Maggi being our ‘special meal’, dangled before us as an incentive for finishing our homework on time or cleaning our rooms. Maggi is something everybody knows how to make and swears by, but somehow when we think of home, we think of our mums making it for us as a reward, because there’s something special about it.



The real credit goes to Maggi’s campaign team for pushing all the right buttons and ensuring its presence in every household. Their strategy when it comes to television advertisements or even stills is so apt that when we see it, we can not only feel the hot masala-filled noodles detangling in our mouths, but we can smell it too.

Maggi may have been acquired by Nestle way back in 1947, but till this day holds centre stage independently and dominantly, unofficially of course. As is viral news, it suffered a massive setback when above-acceptable MSG levels were discovered in June 2015, after which further tests were performed in Kolkata.Following this, as per the Government’s decision, Maggi was removed from the counters of every store, supermarket, and ‘thela shop’ in the country, much to the heartbreak of millions. The internet exploded with Maggi-smuggling memes and people were forced to turn towards other, less popular noodles, only to have some of them taken away for testing as well.

Five dreary months later, the people of India woke up to the news that Maggi was going to make its comeback into polite society and everyone was ready to battle it out for the first few packets. Today Maggi has almost got back its pre-ban customer percentage and continues to be right at the top of the packeted food chain. How did it manage to come back from such bad press and renew its former reputation? Here are some of the tactics it used, and which can teach us a lot about marketing as well.