What mean by Cluster-Analysis? How Cluster-Analysis is useful for identifying Market-Segment, Explain. What do you know about Market Information? Distinguish between Readership Surveys and Viewership Surveys. What mean by MDSS (Marketing Decision Support System)? Enumerate in detail, The role of MDSS in Decision-Making?
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Cluster analysis is a method of analyzing data based on grouping it by similarities and differences. Market segmentation is a method of categorizing customers based on their behaviors and the products they purchase. Cluster analysis helps a company reach a target audience and meet its market goals.
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