What motivates clockwork theory?
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We can distinguish betweencontentand processmotivation theories. Content theories focus on WHAT, while process theories focus on HOW human behaviour is motivated. Content theories are the earliest theories of motivation. Within the work environment they have had the greatest impact on management practice and policy, whilst within academic circles they are the least accepted. Content theories are also called needs theories: they try to identify what our needs are and relate motivation to the fulfilling of these needs. The content theories cannot entirely explain what motivate or demotivate us. Process theories are concerned with “how” motivation occurs, and what kind of process can influence our motivation.
The main content theories are: Maslow’s needs hierarchy, Alderfer’s ERG theory, McClelland’s achievement motivation and Herzberg’s two-factor theory.
The main process theories are: Skinner’s reinforcement theory, Victor Vroom's expectancy theory, Adam’s equity theory and Locke’s goal setting theory (Figure 1).
No single motivation theory explains all aspects of people’s motives or lack of motives. Each theoretical explanation can serve as the basis for the development of techniques for motivating.

Figure 1. Motivation theories (Source: Author's own figure)
Maslow – hierarchy of needs
This is the earliest and most widely known theory of motivation, developed by Abraham Maslow (1943) in the 1940s and 1950s.
The main content theories are: Maslow’s needs hierarchy, Alderfer’s ERG theory, McClelland’s achievement motivation and Herzberg’s two-factor theory.
The main process theories are: Skinner’s reinforcement theory, Victor Vroom's expectancy theory, Adam’s equity theory and Locke’s goal setting theory (Figure 1).
No single motivation theory explains all aspects of people’s motives or lack of motives. Each theoretical explanation can serve as the basis for the development of techniques for motivating.

Figure 1. Motivation theories (Source: Author's own figure)
Maslow – hierarchy of needs
This is the earliest and most widely known theory of motivation, developed by Abraham Maslow (1943) in the 1940s and 1950s.
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Hey !
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Clockwork is a new model-building gadget that produces very small couplings starting from a theory with no small numbers at all, in an attempt to solve the hierarchy problem.
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Thanks !
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