What other challenges do you think that pr practitioners, marketers, or corporate communicators could have in telling the truth in the digital age?
Answers
Long-term cocoa production has been affected by a lack of investment in cocoa plantations and also by population shift away from farms towards urban areas.
Answer.
Although public relations have changed dramatically over the past period, the commitment to the fundamentals of public relations and the involvement of stakeholders, and their response to events accurately and efficiently, has not and will not change until now.
And that the crises that occur at the social level, as a result of reckless behaviour of employees who are not afraid of the consequences are likely to be the result of official policies and guidelines in the social media, where they publish an offensive video to the workplace from the task of destroying a complete facility, as the digital world is currently changing significantly.
Some of the challenges that facing the PR practitioners, marketers, or corporate communicators as below:
Tell the truth: When an issue arises, you must take the time to monitor the facts and respond appropriately to the incident, create a clear contact line to provide as much information as you can to the public.
prove this with work: If an error occurs, there should be a dialogue between the employer and the employee causing the problem to find out the merits of the problem and this strengthens the outlook for the rest of the employees and the employer's concern to resolve any problem may appear in the work environment, develop a clearly defined strategy for the public to correct any mistake and so in order to maintain credibility.
Designate an employee to manage the company's public communications in order to monitor the responses of the social media to see if they are positive, this means that you should be prepared to change your message when you receive negative feedback from your target audience.