What percent of advertising expenditures were spent on on-line advertising? *
Advertising expenditures Billboard
$7500
Print $4500
Online $10,500
TV $750
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The advertising budget of a business is typically a subset of the larger sales budget and, within that, the marketing budget. Advertising is a part of the sales and marketing effort. Money spent on advertising can also be seen as an investment in building up the business.
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