What points should be considered in the creative process of making ads for a film promotion?
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The makers of Stree were elated when box office collections crossed Rs 120 crore on September 28. Why wouldn’t they be? The Hindi horror-comedy movie was bringing in the moolah even a month after its August 31 release. Made with Rs 25 crore, it managed this without the backing of A-list celebrity actors or big-banner production houses. However, the moviemakers had an ace up their sleeve: a trailer that clearly piqued the interest of the public to come to the cinemas to watch Stree.
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