What positive things were there about lockdown that you would like to keep for the future
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From online working to future-proof planning, the Ice Cream Now team share lessons learnt in the Covid-19 crisis
19/06/2020
Unprecedented is the word we seem to be reaching for most when describing the Covid-19 crisis.
Certainly for a newly established business unit like Ice Cream Now (ICNOW), facing an international crisis of this magnitude has been, and continues to be, a huge challenge.
Tasked with providing home delivery solutions for Unilever's stable of ice cream brands, including Ben & Jerry’s, Magnum, GROM and Carte d’Or, ICNOW’s main focus is on establishing partnerships and collaborations with restaurants, food chains and delivery services around the world.
“The Covid-19 pandemic has meant we have had to learn fast and react with unprecedented speed,” says Rachelle Schuimer, Global Lead, Virtual Stores (DTC) at Unilever.
Here are five lessons the team has learnt… so far!
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