what propaganda ttechnique used in the sentence above,?
Answers
Answer:
A number of propaganda techniques based on social psychological research are used to generate propaganda. Many of these same techniques can be classified as logical fallacies, since propagandists use arguments that, while sometimes convincing, are not necessarily valid.
Explanation:
Propaganda: 7 Most Important Technique of Propaganda
Some of the important technique of Propaganda are: (i) Name-calling (ii) Glittering Generally (iii) Transfer Device (iv) Testimonial Device (v) Plain-folk Device (vi) Card Tactics (vii) Band-wagon
Psychological Warfare:
As said Propaganda as a means to influence people is not something new. It is as old as the human group and has been employed at all times and on all cultural levels. It is, however, during the First World War that it was employed as a scientifically planned means of influencing people, as a formidable psychological weapon.
Instruments of Propaganda:
Propaganda today has become a science as well as an art; individuals specialize in it as a profession. Though propaganda may also be utilized for educational and public welfare purposes, but this constructive kind of propaganda has hardly been so far properly utilized. It is usually carried on to serve the interests of groups rather than the general public.
(i) Name-calling:
This technique consists in giving a bad name to a person, a group, an idea or an event. The name so given arouses an emotional attitude of hostility and rejection. The terms “capitalist,” “fascist,” war-monger”, “right-reactionary” create an emotional attitude of hatred toward the person. Thus, J.P. Narayan was called by the Congress leaders a right reactionary and the B.J.P. has been called after the Ayodhya incident a fascist party and a communal organisation.
Glittering Generally:
Under this technique the propagandist uses some attractive or impressive words or ideas which mislead the people. He may call his party “the protector of Hinduism” or the “saviour of dalits” or use the words like secularism, equality, justice, democracy to influence the public.
(iii) Transfer Device:
In this device, the propagandist presents his cause as an integral part of a larger cause by identifying himself and his cause with the collective representation acceptable to the public at large. Thus, to safeguard “people’s democracy” the communists condemn all non-communists as “counter- revolutionaries.” The Congress invokes the name of Gandhi in order to bolster its position. The opposition parties use the word ‘secularism’ to defeat the Bhartiya Janta Party.
(iv) Testimonial Device:
Under this technique the propagandist advertises a thing with the name of some distinguished person. Thus the name of a film actor Ashok Kumar may be used for selling ‘Paan Parag’.
(v) Plain-folk Device:
This device is used extensively by politicians. The politician professes that he is just like others, with their common virtues and vices. Thus a leader may embrace a child in a slum area or take his lunch sitting with the slum dwellers on a mat to impress upon them that he is one of them.
(vi) Card Tactics:
This device requires skill and ingenuity. The true facts are twisted and coloured by the propagandist to suit his interest and impress his listeners. Thus, a politician may weave a story and present it as a true event.
(vii) Band-wagon:
Under this technique the propagandist advertises that since everybody is doing a thing, therefore, you may as well do it. Thus, the advertisement, “Five crores of people in India are using Alias bicycle so you also should have it today” is a band-wagon technique.