Question

What role does technology play in the Rural Marketing Environment?

Answer 1

employment, travel, technology deployment — the list goes on.

It's not surprising, therefore, that resources have been poured into urban centres — they are generally the main income generators of industrialised economies, after all.

And if we want to have the most impact on improving the UK's sustainability, cities are the obvious target due to the numbers of people who live and work in them. Smart cities with smart buildings interconnected with smart technology will inevitably lead to smart living, so the thinking goes.