What's the biggest challenge for most businesses when going online?
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When you have an online business with no human contact, getting the customer to know, like and trust you is definitely harder.
You need to think through the customer experience very carefully and realise that much of what is viewed, will be on a mobile device.
Is your content mobile friendly? You need to also make sure your content is secure from hackers.
We have been hacked twice in the past and it is a hard lesson.
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