What’s the most important thing I should include with every email?
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A Concise, Direct Subject Line Every email you send for business should have a succinct yet descriptive subject line. This will help recipients determine its importance. Avoid relying on the "Importance: High" flag as so many people overuse this feature that its impact has diminished.
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Your email should do one thing: present a direct and specific message to the user. Every image and word in the email should support this message. The language should be clear and readers should not have to guess why they are getting an email from you. Keep the message simple, using as few words as possible
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