what skills does Sheila have for running her business?Where do you think she learnt these skills?
Answers
Answer:
Case study 2:
Following the family example
Sheila Radebe knew that she wanted to own her own business since the
days as a jewellery design student at Wits Technicon. Sheila is the owner of
African Jewels in Pretoria, a business that manufactures and exports
jewellery.
The business makes ethnically decorated jewellery that includes necklaces,
rings, earrings and beaded costume jewellery. Sheila’s manufacturing
business has expanded from employing three people to ten people and gone
from a small room to a big workshop. She has employed six people from the
local community and started a mentorship programme for youth who want
to learn more about jewellery design.
With a father who owned his own grocery store in Mamelodi and an older
brother who is an entrepreneur, business is where Sheila always wanted to
work. The banks did not want to give Sheila a loan, so her father and
brother became partners in her business by giving the necessary finance.
Sheila believes other women should start their own businesses, no matter
how small. They should combine their skills just as Sheila did. Sheila’s
business combines her passion for design and creativity with her dreams of
being an entrepreneur.
While the business is successful, Sheila is looking at other business
opportunities. Her advice to potential entrepreneurs is not to make excuses
about not having skills or resources.
Activity 3
1. What skills does Sheila have for running her business? Where do you
think she learnt these skills?
2. Anthony, in Case Study 1, is in the retail industry and Sheila is in the
manufacturing industry. Explain the difference between these two
types of businesses.
3. Tabulate your answer to explain the differences
4. Who are Anthony’s customers and who are Sheila’s customers?
5. Anthony mentioned the importance of having goals. What do you think
Sheila’s goal is? Explain.
6. Explain how Sheila was able to finance her business venture.
7. What does Sheila give back to her community?