Question

What strategies have banking industry utilised in its attempt to minimize the effects of intangibility? Of the companies that have

actively attempted to minimize the effects, have some companies done

a better job than others? ​

Answer 1

Answer:

Intangibility poses a challenge to those marketing a service, as they often need to give tangible proof for the quality of service. Buying services are risky for the customer; hence, providing adequate tangible proof of good service ensures repeat customers.